Starting out a blog is fun, trust me!
You get super excited with the thought that now you are going to write about something you are good at- Online, and people gonna read it and appreciate your efforts.
And if everything gonna according to your plan then eventually you will monetize your blog and earn a decent amount of money out of it.
And there is nothing wrong with this, people are actually doing it and if they can, why can’t you?
But the thing is, the inception of a blog also brings lots of confusion and stress such as
- Which blog platform should you choose?
- What will be the domain name?
- Which theme you should select among millions?
And finally, a question a lot of bloggers ask before starting their blog?
Should I go with a single topic blog or multi-topic?
Why a single niche blog is good in the long run?
In the blogging industry, we call topics as niche.
Niche is basically a specific area in which you share your knowledge and expertise.
For instance, Traveling, WordPress, Pet Care, Personal Finance are niches.
You can also dig this deeper and make it super specific niche such as traveling can further categories into budget traveling, luxury traveling or offbeat traveling.
Which many bloggers doing nowadays to build authority over a particular facet of the niche.
Why a single niche blog?
Suppose you want to learn about personal finance to manage your finances or taxes and finally you googled the same and stumbled upon two blogs.
One blog is dedicated specifically to personal finance and you didn’t find content on any other topic except finance.
But the other blog is a multi-niche blog, which has content ranging from finance to marketing to pet care to relationship advice to traveling.
Which blog you will subscribe to or go with?
Obviously, the first one right?
And why? because it shows they have expertise, authority and single-minded focus over a topic.
And who doesn’t want to learn from a focused and expert blogger?
Please note that, If you are blogging as a hobby and don’t want to earn any money out of it. then it’s well and good to have a multi-niche blog. You can write whatever you would like to.
But if your goal is to monetize your blog, earn some money out of it, and build it as a brand in the long run then only this single-topic vs. multi-topic debate comes into the picture.
SEO for a single niche blog is much easier
Google ranking algorithm is evolving rapidly year by year, so does it’s Search Engine Optimization (SEO) ranking factors.
Now Google always ranks those websites on the top on SERP( search engine result page) which has brand and authority over a particular topic.
If you don’t believe it, try it out on Google on your own.
Search for any particular topic you want to learn about on Google and analyze the results.
Most websites that will appear on SERP will be focused on that particular topic only except for a few which are high authority learning platforms such as Udemy or famous question-answer websites such as Quora.
For instance, I searched learn personal finance on Google and this is what I got.
You see, except for a few famous websites almost all the results I got were of focused niche.
And I don’t need to emphasize this, why you need organic traffic from search engines to have a successful blog?
Monetizing the single-niche blog will be much easier
Earning decent money from a blog is no more an alien concept. Plenty of people across the globe are doing it now.
But what is the utmost important for earning money from the blog?
It directly depends on, how many targeted traffic you are getting on your blog?
A multi-niche blog may get more traffic than a single niche blog but that traffic is not targetted.
For instance, suppose you are a pet-care company and have developed a good pet-care product.
Now you want to advertise that product across the Internet. Your marketing budget is limited so you are searching for websites that can provide you better ROI (Return of Investment) for your Ads.
And finally, after a bit of research, you stumbled upon two websites.
One has 40000 views/month but is a multi-niche blog. They write about Travel, Technology, Relationship, Finance, etc.
The second blog has 20000 views/month but that blog is solely dedicated to pet care. They don’t write anything except pet-care.
Which blog will you choose for advertising?
Of course the second one right?
Because that blog is getting 20000 targetted traffic and there are high chances that advertising on that will bring customers to your business.
Hence, better ROI.
What should you do if you want to write on multiple topics?
If your topics are inter-related then you can definitely write on the same blog.
Such as blogging and digital marketing are inter-related as every blogger need to know 2 cents of digital marketing in order to grow their blog,
But if your blog topics are poles apart then it’s always preferable to write on separate blogs.
And if for any of the blog, if your intention is not to earn any money, you just want to write and share your knowledge then there are several free blogging platforms available which let you create blog for absolutely free.
I hope now you have a clear idea of, whether you should go with a single topic blog or multi-topic?
There are blogs on the Internet that are multi-topic yet earning decent money from it.
But the point I am trying to make here is, it’s always easy to grow and monetize your blog if you have brand and authority over a topic.